Marcus Samuelsson: From Culinary Titans to Home Goods Innovator

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Celebrity chef Marcus Samuelsson, known for his high-pressure lifestyle, has significantly impacted the culinary world. By the age of 24, he was already the executive chef at New York City’s Aquavit and made history as the youngest recipient of a three-star review from the New York Times.

In recent years, Samuelsson has become a prominent restaurateur, founding notable establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. Along with his success in the kitchen, he has authored cookbooks and memoirs, and has been a recognizable face on the Food Network for years.

Now, Samuelsson is venturing into a new arena. He has partnered with West Elm to launch a 32-piece home goods collection inspired by his Ethiopian and Scandinavian heritage, as well as his life in New York City.

In a recent conversation with Quartz, Samuelsson shared insights about the evolving dining landscape, drawing from experiences post-COVID-19 lockdowns. He noted that the pandemic has enhanced home dining experiences, leading many to appreciate the unique service and atmosphere of dining out. People are now seeking memorable experiences, craving theatrical dining that offers a sense of community and connection.

Samuelsson also emphasized the importance of ambiance in his restaurants, particularly at Red Rooster in Harlem, where live music plays a central role. He aims to give back to the community by supporting local musicians, creating an enriching experience for guests.

When discussing his home goods collaboration with West Elm, Samuelsson expressed that his creative journey as a chef blends with his lifelong passions for painting and writing. His approach to designing restaurants involves collaboration with architects to enhance the Scandinavian aesthetic he values.

He is particularly proud of how his collection with West Elm merges inspirations from his father’s fishing village in Sweden with African prints, creating a cohesive theme.

Despite his ventures into art and design, Samuelsson revealed that cooking remains his true passion. After a long day, it is cooking—whether shopping at the market or sharing meals with family—that he returns to with clarity and dedication.

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