Marcus Samuelsson: From Culinary Star to Home Goods Innovator

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Celebrity chef Marcus Samuelsson, known for his high-pressure culinary career, has made significant strides in the restaurant industry. By the age of 24, he became the executive chef at Aquavit in New York City and was later honored as the youngest chef to receive a three-star review from the New York Times. Over the years, he has established himself as a prominent restaurateur, launching popular venues such as Red Rooster in 2010 and Hav & Mar in 2022, along with his latest venture, Metropolis, which opened in 2023. Samuelsson is also a well-known author and television personality on the Food Network.

Recently, Samuelsson has ventured into a new realm by collaborating with West Elm to create a 32-piece home goods collection inspired by his Scandinavian and Ethiopian heritage, as well as his experiences in New York City.

In a recent interview with Quartz, Samuelsson reflected on how the pandemic has altered people’s dining habits. He noted that while home cooking has improved during lockdowns, diners now seek a more elevated experience when they eat out, valuing service and a sense of community. He emphasized the importance of feeling connected during meals out, with an expectation of exceptional dining.

He discussed the unique ambiance of his restaurant Red Rooster, highlighting the significance of live music and community involvement. Samuelsson expressed pride in how the restaurant integrates elements of Harlem’s vibrant culture and supports local musicians. For his Chelsea location, Hav & Mar, he aims to align with the local art scene, collaborating with artists to enhance the community’s experience.

Samuelsson shared insights about his collection with West Elm, mentioning that his creative journey as a chef and designer feels interconnected. His artistic pursuits, from painting to writing, feed into his work, but he finds a special clarity in cooking, viewing it as his true passion. Ultimately, after a long day, cooking remains his primary source of solace and expression.

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