Celebrity chef Marcus Samuelsson, known for his dynamic career and high-pressure lifestyle, has ventured into a new arena by launching a home goods collection in collaboration with West Elm. By the age of 24, the Ethiopian-born and Swedish-raised chef made headlines as the executive chef of Aquavit in New York, where he earned the distinction of being the youngest recipient of a three-star review from the New York Times.
Over the years, Samuelsson has established himself as a prominent figure in New York’s culinary scene, with successful restaurants such as Red Rooster, which opened in 2010, and more recently, Hav & Mar in 2022 and Metropolis in 2023. In addition to his restaurant success, he has published cookbooks and memoirs and has become a familiar face on the Food Network.
In an interview with Quartz, Samuelsson reflected on the changing landscape of dining out in the post-pandemic era. He noted that people have become more discerning diners, seeking unique experiences that extend beyond just food. Diners now expect enhanced service and a vibrant atmosphere, with restaurants aiming to create a sense of community and theatrical dining that makes guests feel part of something special.
At Red Rooster, Samuelsson emphasizes the importance of community, which is reflected in the venue’s live music offerings. He takes pride in supporting local musicians, reinforcing the idea that dining is about more than the meal; it’s about connection and experience.
Samuelsson’s new home goods collection draws from his Scandinavian and Ethiopian heritage, blending his creative inspirations as a chef and artist. He expressed pride in the collaboration with West Elm, highlighting how elements from his father’s fishing village in Sweden infused the designs with warmth and cultural significance. Each piece represents a rich narrative, allowing Samuelsson to provide a piece of his heritage in homes across the country.
At the core of Samuelsson’s multifaceted career remains his passion for cooking, where he feels most confident and fulfilled. Despite the diverse challenges of writing, painting, and designing, he carries a deep-rooted love for culinary arts and the simple joy it brings, continually driving him forward.
This new direction showcases Samuelsson’s talent and versatility while enriching the home environment of consumers. Through his work, he not only celebrates his rich cultural background but also inspires others to embrace creativity in their lives.
In summary, Marcus Samuelsson’s transition into the home goods industry reflects his enduring creativity and strong connection to his roots while responding to changing consumer preferences in a post-pandemic world. This journey highlights the potential for growth and innovation across different industries, demonstrating that embracing new challenges can lead to exciting opportunities.