Celebrity chef Marcus Samuelsson has built a successful career in the high-pressure culinary world. By the age of 24, the Ethiopian-born and Swedish-raised chef became the executive chef of Aquavit in New York City, making history as the youngest chef to earn a three-star review from the New York Times.
In the years that followed, Samuelsson became well-known as a leading restaurateur in New York, opening several establishments including Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has authored cookbooks, memoirs, and has been a familiar face on the Food Network.
Now, balancing his roles as a husband and father, Samuelsson is venturing into a new industry by collaborating with West Elm to launch a 32-piece home goods collection inspired by his Scandinavian and Ethiopian heritage, as well as his experiences in New York City.
In a recent interview with Quartz, Samuelsson reflected on changes in dining habits following the COVID-19 pandemic, emphasizing that the quality of at-home dining has improved, resulting in more discerning dining expectations. He noted that diners are now looking for more than just meals; they desire an engaging and memorable experience when dining out.
The ambiance of his restaurant, Red Rooster, is enhanced by the vibrant Harlem community and live music, elements he believes are crucial in creating a sense of belonging for patrons. He takes pride in supporting local musicians and integrating the community’s spirit into his dining establishments.
Regarding his collaboration with West Elm, Samuelsson expressed that, as a seasoned creative, designing the home goods collection felt familiar. He has a history of artistic endeavors, including painting and writing, and enjoys incorporating his vision into restaurant designs. His partnership with West Elm was particularly rewarding, as it allowed for a creative exchange that reflected his personal influences.
Samuelsson is particularly proud of the collection’s design, which melds bright woods reminiscent of his father’s fishing village in Sweden with prints inspired by African culture, creating a cohesive collection.
Despite his many projects, cooking remains his true passion. He finds joy in all aspects of culinary arts, from shopping for ingredients to teaching his children about food, viewing cooking as his area of expertise while continuing to explore other creative outlets.