Celebrity chef Marcus Samuelsson has established himself in the culinary world with a remarkable resume. By the age of 24, he ascended to the position of executive chef at New York City’s Aquavit and was the youngest recipient of a three-star review from the New York Times.
Over the years, Samuelsson has become a prominent figure in New York’s restaurant scene, launching notable establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has authored cookbooks and memoirs, and has been a long-time presence on the Food Network.
Recently, Samuelsson is venturing into a new arena by collaborating with West Elm to create a 32-piece collection of home goods that reflect his Ethiopian and Scandinavian roots, as well as his New York City life.
In an interview, Samuelsson discussed the evolution of dining out post-COVID-19. He noted that the pandemic improved home dining experiences, creating a new generation of skilled home cooks. As a result, he believes diners now seek elevated experiences when eating out, desiring not just good food but also excellent service and an enjoyable atmosphere. People want to feel connected and engaged as part of a lively dining experience.
Samuelsson emphasized the importance of ambiance in his restaurants, particularly at Red Rooster, where live music enhances the atmosphere. He values the Harlem community and aims to integrate its essence into the dining experience while also supporting local musicians. Similarly, he stresses the significance of incorporating local characteristics into his Chelsea establishment, Hav & Mar, which features an art program in partnership with Derrick Adams.
When asked about his new venture into home goods, Samuelsson explained that his creativity extends beyond cooking. He has long been involved in painting and writing, and he enjoys collaborating with architects in designing his restaurants. Working with West Elm allowed him to creatively express his vision, combining elements inspired by his father’s fishing village in Sweden with African prints, culminating in a cohesive collection.
Despite his diverse artistic pursuits, Samuelsson affirmed that cooking remains his true passion. Whether he is shopping for ingredients, sharing culinary knowledge with his children, or thinking about food, cooking is where he feels most confident and focused.