Celebrity chef Marcus Samuelsson, renowned for his high-pressure lifestyle and culinary achievements, is making strides into the home goods industry. By the age of 24, the Ethiopian-born, Swedish-raised chef had become the youngest executive chef of New York City’s Aquavit and received a prestigious three-star review from the New York Times.
Over the years, Samuelsson has established himself as a leading restaurateur with successful ventures such as Red Rooster, Hav & Mar, and Metropolis, alongside numerous cookbooks and a prominent presence on the Food Network. Now, he is collaborating with West Elm to launch a 32-piece home goods collection that showcases his Scandinavian and Ethiopian heritage alongside his experiences in New York City.
In a recent interview, Samuelsson reflected on how the COVID-19 pandemic has altered people’s relationships with dining out. He noted that the pandemic improved the home dining experience, transforming many into skilled home cooks. As a result, patrons now seek exceptional service and unique dining experiences when they dine out.
Samuelsson emphasized the importance of ambiance in his restaurants, particularly Red Rooster, which features live music that celebrates the vibrant Harlem community. He is dedicated to supporting local musicians, ensuring that his establishments contribute to the neighborhood they inhabit.
His move into home goods design was inspired by his creative journey, which encompasses cooking, painting, and writing. In his partnership with West Elm, he aimed to merge design elements reflective of both his Swedish roots and African heritage, creating a cohesive collection that resonates with his artistic vision.
Despite his many talents, Samuelsson expressed that cooking remains his anchor and passion. He relishes the simple joys of preparing food, shopping at markets, and sharing meals with his family — activities that ground him regardless of his many pursuits.
This venture into home goods could signify a promising new chapter for Samuelsson, as it allows him to further explore his creative expression while connecting with a broader audience. The collaboration with West Elm reflects an exciting fusion of culture and design, highlighting the rich tapestry of experiences that shape Samuelsson’s work.
Overall, his story illustrates the power of adaptability and creativity in a rapidly changing world, and it provides a hopeful outlook for those seeking to explore new paths in their personal and professional lives.