Celebrity chef Marcus Samuelsson has once again demonstrated his versatility by venturing into a new field: home goods design. Known for his high-profile role as executive chef at New York City’s renowned restaurant Aquavit and his establishment of various successful eateries, including the iconic Red Rooster, Samuelsson is now collaborating with West Elm to launch a 32-piece collection inspired by his Ethiopian and Swedish heritage, as well as his experiences in New York City.
In a recent interview, Samuelsson shared insights on the evolution of dining out since the pandemic. He noted that home cooking has surged in popularity, as more people have become skilled in preparing meals. Consequently, diners are now seeking unique restaurant experiences that offer exceptional service and a sense of community, wanting to feel a part of something special when they go out.
Samuelsson emphasized the importance of ambiance in his restaurants, particularly at Red Rooster, where live music plays a crucial role in creating a vibrant atmosphere. He expresses his commitment to the Harlem community by hiring local musicians and contributing to its cultural fabric. Similarly, at his Chelsea restaurant, Hav & Mar, he aims to collaborate with local artists, ensuring that each establishment reflects its surrounding community.
Discussing his new partnership with West Elm, Samuelsson revealed that the inspiration behind the home goods collection parallels his culinary creativity. He has always had a passion for various forms of art, including painting, and enjoys the collaborative process that comes with designing spaces and products. The collection features a blend of influences, with elements from his father’s fishing village in Sweden combined with African-inspired prints.
Although he is engaging in these new creative endeavors, cooking remains Samuelsson’s true passion and first love. He sees himself as still learning in areas like writing and painting, but he feels confident and established in his culinary skills.
This shift into the home goods sector not only highlights Samuelsson’s multifaceted talent but also brings forth a positive outlook for the future, illustrating how creativity can transcend industries and inspire communities. His dedication to connecting with and contributing to the neighborhoods around him paints an optimistic picture of how individuals can make a meaningful impact through their work.