Celebrity chef Marcus Samuelsson has carved out a prominent place in the culinary world, achieving remarkable success at just 24 years old when he became the executive chef of Aquavit in New York City and received a coveted three-star review from the New York Times. Since then, he has grown into one of New York’s leading restaurateurs, launching eateries such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023, while also authoring cookbooks and gracing the Food Network.
In an exciting new venture, Samuelsson is expanding beyond his culinary accolades into the home goods industry. He has partnered with West Elm to create a 32-piece collection inspired by his diverse heritage, combining elements from both his Ethiopian and Swedish roots and his experiences living in New York City.
In a recent interview, Samuelsson reflected on how the pandemic has transformed dining experiences. He noted that people are now more engaged in their dining choices, seeking not just food, but a full experience that includes service and a sense of belonging. The pandemic has improved home cooking, leading diners to expect high-quality dining when they go out.
Samuelsson highlighted the significance of community in his restaurants. At Red Rooster, he emphasizes the importance of incorporating the vibrant culture of Harlem, which includes supporting local musicians. He also noted that the ambiance of Hav & Mar aligns with the artistic vibe of Chelsea, tying the essence of the neighborhood into the dining experience.
Regarding his new collaboration with West Elm, he shared that his creative journey spans various mediums, including painting and writing, which parallels his work as a chef. The partnership allowed him to merge his artistic influences into a cohesive home goods collection featuring designs inspired by his Swedish father’s fishing village and African motifs.
Despite his many interests, cooking remains Samuelsson’s primary passion, where he feels most confident and knowledgeable. Whether sourcing ingredients or cooking for his family, he remains deeply connected to this fundamental aspect of his life.
This journey illustrates not only Samuelsson’s versatility as a creator but also provides hope for those looking to evolve within their passions. His commitment to community and culture showcases the potential impact of food and creativity on social connections, inspiring others to explore their own pathways while enriching their communities.