Celebrity chef Marcus Samuelsson has successfully navigated a high-stakes career, reaching the position of executive chef at New York City’s Aquavit by the age of 24, and shortly thereafter earning the distinction of being the youngest recipient of a three-star review from the New York Times.
Over the years, he has established himself as a prominent restaurateur in New York, opening several establishments, including Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. Samuelsson is also a published author, having written cookbooks and memoirs, and he has been a regular presence on the Food Network.
Now, Samuelsson is venturing into a new realm by partnering with West Elm to launch a 32-piece home goods collection inspired by his Ethiopian and Scandinavian heritage, as well as his life in New York City.
In a recent interview with Quartz, Samuelsson discussed the evolution of dining experiences post-COVID-19, noting that the pandemic has fostered a new generation of skilled home cooks. Dining out, he believes, has transformed into an experience where patrons seek excellent service and a sense of community, wanting to feel connected to the environment around them.
When talking about the ambiance at his restaurant Red Rooster, he emphasized the importance of community and live music, pointing out that these elements enrich the dining experience and highlight Harlem’s vibrant culture. He also mentioned that he values the connections and contributions his establishments make to their respective communities, such as the art program at Hav & Mar.
Samuelsson shared that his decision to create a home goods collection stemmed from his creative nature, which has been expressed through various mediums including painting and writing. He drew parallels between the collaborative efforts in designing restaurants and working with West Elm, appreciating the established brand’s willingness to embrace his ideas.
He takes pride in the collection, noting that it showcases a blend of inspirations from his father’s fishing village in Sweden and African prints, creating a cohesive collection. Despite his numerous creative endeavors, Samuelsson revealed that at the end of a long day, he always finds his way back to cooking, which remains his true passion.