Celebrity chef Marcus Samuelsson has long triumphed in the culinary world, demonstrating resilience and creativity throughout his career. By the age of 24, he had achieved the remarkable distinction of being the executive chef at New York City’s Aquavit, becoming the youngest recipient of a three-star review from the New York Times shortly thereafter. His journey has led him to become one of New York’s leading restaurateurs, with bustling establishments like Red Rooster, Hav & Mar, and Metropolis under his belt.
Recently, Samuelsson is venturing into a new industry through a collaboration with West Elm, launching a 32-piece home goods collection that draws heavily from his Scandinavian and Ethiopian roots, as well as his life in New York City.
In an interview with Quartz, Samuelsson reflected on how people’s dining habits have evolved since the COVID-19 pandemic. He noted that while many discovered their culinary talents at home, there is now a greater desire for unique dining experiences. Diners seek not just meals but a sense of community and connection when they eat out, craving not just food but an elevated atmosphere featuring service and entertainment that makes them feel valued.
Samuelsson emphasized the importance of the cultural experience in his restaurants, particularly at Red Rooster, where live music adds to the Harlem community’s vibrant character. He believes in deeply understanding neighborhoods before establishing his ventures, ensuring they contribute positively to the local culture.
Turning to his new project with West Elm, Samuelsson discussed how his diverse creative endeavors—cooking, painting, and writing—influence one another. His background in restaurant design helped shape this collaborative process, as he worked closely with West Elm to meld his inspirations into a cohesive home goods collection. He drew from personal history, utilizing bright woods reminiscent of his father’s fishing village in Sweden, while interweaving prints from Africa to create a collection that embodies both his heritage and his culinary artistry.
After long and challenging days, Samuelsson always returns to his passion for cooking, a craft where he feels truly expert. For him, while he may still be exploring other creative outlets, cooking remains the clear driving force in his life.
This new direction in Samuelsson’s career not only highlights his versatility as a creator but also shows his commitment to blending culture, community, and personal history in innovative ways. As he expands his portfolio beyond the kitchen, fans and patrons can look forward to experiencing the richness of his heritage through beautiful and functional home goods.
In a world increasingly leaning toward personal connection and community, Samuelsson’s journey illustrates how creativity can bridge various facets of our lives, bringing heartfelt culinary traditions into our homes.