Marcus Samuelsson: A Culinary Journey from Chef to Home Goods Innovator

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Celebrity chef Marcus Samuelsson is renowned for his high-pressure lifestyle and impressive achievements. By age 24, the Ethiopian-born, Swedish-raised chef became the executive chef at Aquavit in New York City, and soon after, he made history as the youngest person to earn a three-star review from the New York Times.

Samuelsson has established himself as a leading restaurateur in New York, launching notable establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has authored several cookbooks and memoirs and has been a familiar face on the Food Network.

Recently, Samuelsson ventured into a new area by collaborating with West Elm to release a 32-piece home goods collection influenced by his Scandinavian and Ethiopian ancestry, alongside his experiences in New York City.

In a recent interview with Quartz, Samuelsson spoke about the evolving dining landscape in 2024, his creative inspirations, and his future endeavors.

He noted that the pandemic has shifted people’s relationships with dining out, enhancing their expectations for service and experience. Samuelsson highlighted that diners now seek a sense of community and connection when eating out, alongside improved food options that are more accessible.

Discussing the ambiance of his restaurant, Red Rooster in Harlem, Samuelsson emphasized the importance of community, including incorporating live music into the dining experience and supporting local musicians. For his Chelsea location, Hav & Mar, he aims to reflect the local community’s identity through art programs.

When asked about the inspiration behind his home goods collection, Samuelsson shared that he has been a creative individual throughout his life, engaging in painting and writing alongside his culinary career. He relished the collaboration with West Elm, appreciating the opportunity to incorporate design elements inspired by his heritage.

Finally, when reflecting on his daily routine, Samuelsson expressed that cooking remains his ultimate passion, citing it as the most grounding aspect of his life amidst his various creative pursuits.

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