Celebrity chef Marcus Samuelsson has made a significant impact in the culinary world, rising to prominence at a young age. By just 24, he had become the executive chef at Aquavit in New York City, making history as the youngest chef to earn a three-star review from The New York Times. Over the years, Samuelsson has established himself as a leading restaurateur, launching multiple dining establishments including Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has also authored several cookbooks and memoirs and has been a familiar face on the Food Network.
In an exciting new venture, Samuelsson is partnering with West Elm to release a 32-piece home goods collection inspired by his Ethiopian and Scandinavian heritage, as well as his life experiences in New York City.
In a recent interview, Samuelsson shared insights on the evolving dining landscape post-COVID-19. He noted that the pandemic enhanced home dining experiences, leading to a new generation of skilled home cooks who now seek more than just food when dining out. Consumers are looking for memorable experiences and a vibrant social atmosphere when they choose to eat at restaurants.
When discussing his restaurants, particularly Red Rooster in Harlem, Samuelsson emphasized the importance of community. He believes that integrating live music is essential, not just to entertain patrons but to support local musicians and enhance the restaurant’s unique atmosphere. His commitment extends to ensuring that his establishments contribute positively to their respective neighborhoods.
Samuelsson’s move into the design world with West Elm comes from his lifelong passion for creativity, which includes painting and writing. He described the collaboration as one of his most enjoyable experiences, highlighting the synergy between the creative philosophies of both himself and West Elm.
One of the proudest aspects of his West Elm collection is its blend of influences, featuring bright woods inspired by his father’s fishing village in Sweden along with prints from Africa, creating a cohesive collection that reflects his diverse background.
Despite his many creative pursuits, Samuelsson stated that cooking remains his main passion. He finds joy in every aspect of the culinary process, from shopping for ingredients to sharing meals with his family, affirming that cooking is where he feels most confident and accomplished.