A stunning island known for its “300 days of sunshine” is capturing the interest of British travelers this summer, shifting their focus from the renowned Amalfi Coast to Malta. Nestled in the Mediterranean between Italy and Northern Africa, Malta is a picturesque alternative that offers a rich history and breathtaking sights.
Malta has gained recognition for its medieval cities and iconic locations like the Blue Grotto, making it highly appealing to adventurous tourists. EasyJet’s recent research highlights that as many as 39% of Brits are eager to explore new vacation spots this summer, with Malta seeing a surge in searches over 120% for trips in 2025. Sardinia is also on the rise with an increase of nearly 200%.
Malta International Airport, the nation’s sole airport, is conveniently located just 10 kilometers from Valletta, Malta’s capital city. A quick 20-minute transfer can take visitors from the airport to the heart of the city, with various bus routes available for ease of access.
Valletta may be compact, but it serves as the entrance to many of Malta’s hidden treasures. Travelers can enjoy the stunning Blue Lagoon at Comino, known for its pristine white sands and vibrant blue waters, perfect for sunbathing and snorkeling. For those in search of natural beauty, the Blue Hole and Azure Window at San Lawrenz offer remarkable day trips.
Flights to Malta are readily available from both Manchester and Liverpool, with options provided by airlines such as easyJet, Ryanair, and Jet2.com. Competitive pricing makes it an attractive destination, encouraging travelers to plan their trips in advance.
Additionally, Malta is rich in attractions, including the serene Mdina, famous for its historic architecture and peaceful ambiance. Another popular spot is Popeye’s Village, the film set-turned-theme park that provides a fun outing for visitors. Cultural experiences such as traditional Maltese fiestas, celebrating local patron saints with music, dancing, and fireworks, are also a highlight.
EasyJet has noted a growing trend among travelers seeking ‘hidden gems,’ with nearly a 50% increase in interest over the past decade. Their Chief Operating Officer, Matt Callaghan, emphasizes the increasing demand for lesser-known destinations and the company’s commitment to promoting responsible tourism that positively impacts local communities.
As part of their efforts, EasyJet has launched the ‘Different Destinations’ range, designed to inspire travelers to explore 28 unique locations in Europe and Northern Africa. This initiative underscores the joy of discovering new places while fostering a deeper appreciation for diverse cultures and histories.
In light of this evolving travel trend, Malta stands out as a vibrant destination, rich in experiences sure to create lasting memories.