Malia Obama has made her directorial debut with a Nike commercial for A’ja Wilson’s signature shoe, the “A’One.” The commercial, “Teaching the Pro,” showcases a young girl teaching Wilson an adapted version of the nursery rhyme “Miss Mary Mack,” tailored to highlight the basketball star’s achievements and influence.
Wilson, a celebrated three-time WNBA MVP playing for the Las Vegas Aces, will have her “A’One” shoes available for purchase starting May 6. The shoes are set to retail at $110, with a children’s version priced at $90. The initial commercial was released on May 3 and garnered attention for its creative theme, which emphasized Wilson’s impact in the sport.
Interestingly, the commercial coincides with Wilson’s recent activities, including a sit-down interview with actress Issa Rae to promote her new clothing line. Furthermore, South Carolina coach Dawn Staley made a cameo in the first commercial, where she showcased her support by wearing Wilson’s Nike merchandise.
As Wilson begins her eighth season with the Aces, expectations are high as she prepares to lead her team with the new “A’One” shoes, a significant addition to her impressive career that includes two WNBA championships and historic scoring achievements. This collaboration with Malia Obama adds a unique cultural touch to the sneaker launch, appealing not only to basketball fans but also to a wider audience drawn to innovative storytelling in advertising.
This partnership exemplifies how the worlds of sports, entertainment, and social influence converge, raising the profile of female athletes and encouraging young girls to pursue their dreams in sports. Wilson’s journey and the support she receives from her community underscore the positive impact of mentorship and collaboration in empowering future generations.