Macaulay Culkin is bringing back the iconic character Kevin McCallister in a new ad campaign titled “Home But Not Alone,” celebrating the 35th anniversary of the beloved holiday film Home Alone. In this campaign, created for Home Instead, a company dedicated to providing in-home care for older adults, Culkin’s character faces a new challenge: protecting his mother, Kate McCallister, from potential dangers around their home.
At 45, Culkin’s reprisal of the role is heartfelt and relatable. The advertisement opens with a whimsical hand-drawn map labeled “Mom’s Safety Plan,” outlining various safety measures Kevin implements to ensure his mother’s well-being. His concerns are genuine, echoing the fears many face about aging loved ones. During a phone conversation, Kevin shares his worries about his mom’s safety, referencing the need for precautions and reminiscing about the threat of the so-called “South Bay Shovel Slayer.”
In a nostalgic twist, Kevin reconnects with a character from his past, Old Man Marley’s granddaughter, who encourages him to have an open conversation with his mom about considering assistance. The advice resonates with the themes of family and care found throughout the Home Alone narrative, reminding viewers of the emotional undercurrents surrounding their relationships.
Directed by Jody Hill, the campaign emphasizes the authenticity of familial bonds, acknowledging the universal experience of worrying for aging parents. Hill expressed that the campaign aims to blend humor with genuine human emotion, illustrating Kevin’s evolution as he navigates new responsibilities while still embracing the joyous spirit of the holiday season.
The ad campaign will be featured during showings of Home Alone and other holiday shows, along with college football broadcasts through January 11. Culkin, who originally portrayed Kevin while fending off burglars in the 1990 film and its sequel, continues to feel a strong connection to the character. This bond is apparent in his own family, as his son Dakota, aged four, amusingly confuses his memories of real-life events with those from the movie.
Despite the passage of time since the original film, Culkin’s comedic parenting moments—like affectionately dubbing Dakota a “lying liar who lies”—bring a charming warmth to the narrative. As families prepare to celebrate the holidays, this campaign not only highlights Kevin’s journey but also serves as a reminder of the importance of communication and connection within our families, especially as we age.