Luxury Travel with a Personal Touch: Meet the Concierge to the Stars

Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a determination to succeed through persistence and creativity, despite having no clients initially. Over the years, her approach has proven effective, as she now serves high-profile clients including former President George W. Bush and celebrities like Mariah Carey, who generate annual incomes exceeding $100 million.

India leverages her extensive network in the hospitality sector, which includes over 2,000 contacts within hotels, restaurants, and yacht services. This network allows her to create tailored travel and dining experiences that cater to the specific desires of her elite clientele. She emphasizes that her success lies not just in accessing exclusive venues but in understanding her clients’ visions and delivering experiences that truly resonate with them.

Rather than promoting well-known establishments like the French Laundry in Napa Valley, India focuses on unique alternatives that provide greater excitement and originality. Her services include organizing extraordinary events, ranging from candlelit dinners in Versailles to brunches atop the Arc de Triomphe.

Additionally, she sometimes fulfills more personal requests, such as when she ensured that President Bush had familiar comforts during his trip to Ethiopia, including peanut butter and non-alcoholic beer. India’s commitment to her clients revolves around genuine care and an understanding that luxury isn’t solely defined by opulence but by authentic connections and experiences. She invests time in interacting with various individuals, from drivers to restaurant staff, to curate the most memorable options for her clients.

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