Jaclyn Sienna India launched Sienna Charles, her luxury travel concierge service, in 2008 with the mindset of “fake it until you make it.” Initially, she faced skepticism, including from her husband, as she received inquiries about travel experiences despite having no actual clients at the time.
Fast forward sixteen years, and India has established a roster that includes notable world leaders and celebrities, accommodating clientele who earn over $100 million per year. With her expertise, she provides unique experiences that go beyond what her affluent clients can organize themselves.
India emphasizes the importance of emotional engagement in her service. With a background as a server, she understands client needs and prioritizes genuine care. Her extensive network includes over 2,000 contacts within the hospitality sector, enabling her to craft bespoke travel and dining experiences.
She aims to ensure that her clients enjoy meaningful moments rather than merely glamorous ones. For example, despite the appeal of prestigious restaurants like French Laundry, India prefers to recommend alternatives that she finds more intriguing, such as Single Thread Farms.
Her offerings range from exclusive events to simple comforts. She once coordinated a candlelight dinner in Versailles and arranged brunch on the Arc de Triomphe. In another instance, when former President George W. Bush visited Ethiopia, she made sure he had familiar comforts like peanut butter and non-alcoholic beer, along with a warm reception from local children.
India takes pride in her dedication and attention to detail, believing that authentic experiences are what her clients truly seek. Her commitment extends to engaging with everyone in the service industry she encounters to discover unique opportunities for her clientele.