In 2008, Jaclyn Sienna India founded Sienna Charles, her luxury travel concierge service, with a vision to succeed against the odds. Initially, she faced skepticism, even from her husband, as she would field calls from potential clients while having no actual bookings. However, over the past sixteen years, her determination has resulted in an impressive clientele, including former President George W. Bush and pop icon Mariah Carey. Sienna Charles now caters to high-net-worth individuals who earn over $100 million a year, providing them with exceptional experiences that go beyond mere luxury.
India explains that her success stems not from her clients’ wealth or influence but from her genuine care and attentive service. With a background in hospitality as a server, she understands the nuances of what makes people feel valued and how to meet their needs. Her extensive network—boasting over 2,000 contacts in the hospitality industry—enables her to create unique and personalized travel experiences, based on her clients’ desires.
Her approach prioritizes quality of experience over exclusivity; she thoughtfully curates engagements that resonate with her clients rather than simply offering them the most sought-after venues. For instance, while she has access to the renowned French Laundry in Napa, she prefers promoting lesser-known but equally exquisite options, such as Single Thread Farms.
Examples of India’s unique arrangements include candlelit dinners in historic locations like Versailles and brunch atop the Arc de Triomphe. She often pairs meals with opportunities to meet influential figures, ensuring her clients have memorable experiences that transcend conventional luxury.
Moreover, her empathy and attentiveness to individual preferences shine through, as exemplified when she arranged for President Bush to enjoy comforts from home during his travels in Ethiopia.
India embodies the belief that exceptional service is about delivering authentic experiences rather than just luxurious ones. By engaging with every facet of her clients’ needs—from cab drivers to restaurant staff—she secures the most genuine options, enhancing the overall travel experience.
This story depicts an inspiring journey of persistence and empathy in business, showcasing how authenticity and genuine customer care can lead to remarkable success. It serves as a reminder that at its core, luxury service is about enriching lives and creating meaningful memories.