When Jaclyn Sienna India launched her luxury travel concierge, Sienna Charles, in 2008, she embraced the idea of “fake it until you make it.” Initially, she faced skepticism from her husband as potential clients called expressing interest in services that she did not yet offer.
Fast forward sixteen years, and India’s strategy has proven successful. Her client list now includes notable figures like former President George W. Bush and celebrities such as Mariah Carey. Her clientele consists of individuals earning over $100 million annually, necessitating a unique touch that standard travel options cannot provide.
India emphasizes the importance of care in her services. Drawing from her experience as a server, she understands the nuances of what makes clients feel valued. She has cultivated a vast network in the hospitality sector, with over 2,000 connections that allow her to craft exceptional travel and dining experiences.
Understanding her clients’ visions is vital. She helps them achieve their desires without necessarily wishing to book the most renowned venues. For instance, while some might rave about the French Laundry in Napa, India prefers to direct clients to what she finds more compelling, like Single Thread Farms.
Her offerings are personalized, often culminating in extraordinary events, such as arranging a candlelit dinner at Versailles or organizing brunch atop the Arc de Triomphe. India also enjoys connecting clients with influential personalities, hosting breakfasts with the Hermes family and lunches with the Fendi family in Rome.
However, she also caters to simpler wishes. For Bush’s visit to Ethiopia, for example, she ensured he had familiar comforts, like peanut butter and non-alcoholic beer, and arranged for him to be greeted by local children wearing Texas Rangers caps.
India’s approach goes beyond luxury; she focuses on providing authentic and meaningful experiences for her clients. Her day involves conversations with various people, from cab drivers to restaurant staff, as she seeks out the most interesting and genuine options for her clientele.