Jaclyn Sienna India started her luxury travel concierge service, Sienna Charles, in 2008 with a vision to succeed through clever marketing. Initially, she created a façade of being a busy operator, often claiming to be booked with high-profile clients when, in reality, she had none. Her determination eventually paid off, as her clientele now includes prominent figures such as former President George W. Bush and celebrities like Mariah Carey.
Sienna Charles caters to ultra-high-net-worth individuals earning over $100 million annually, but India emphasizes that her unique offerings stem from genuine care and attention. Drawing from her experience as a server, she has developed a deep understanding of human connections, which she leverages to create personalized travel experiences for her clients.
The business maintains an extensive network across the hospitality sector, featuring over 2,000 relationships that enable India to arrange exclusive and tailored travel and dining experiences. She highlights the importance of grasping her clients’ visions with minimal input and working to fulfill their needs creatively and efficiently.
India’s approach goes beyond simply accessing the most exclusive venues; she places a strong emphasis on the meaningfulness of each experience. For instance, while she could secure reservations at renowned restaurants, she prefers to highlight lesser-known gems that offer unique dining experiences.
Noteworthy moments in her career include organizing an intimate candlelit dinner in Versailles and arranging a brunch on the Arc de Triomphe. India also connects her clients with influential figures, such as hosting meals with prominent families in the fashion industry.
On occasion, she responds to more straightforward requests. During Bush’s visit to Ethiopia, she ensured he had familiar comforts, like peanut butter and non-alcoholic beer, alongside a warm welcome from local children wearing Texas Rangers caps.
India’s philosophy centers around a commitment to authenticity rather than opulence. By engaging in conversations with everyone from taxi drivers to restaurant staff, she uncovers genuine experiences that resonate with her clients, illustrating that the world of travel encompasses far more than just luxury.