Jaclyn Sienna India established Sienna Charles, a luxury travel concierge service, in 2008 with a vision to create unforgettable experiences for high-net-worth clients. Initially struggling to find clients, India often fielded inquiries about travel suggestions, presenting herself as a busy professional working exclusively with wealthy clientele, even though she had none at the time.
Fast forward sixteen years, her strategy of “faking it until you make it” has certainly paid off. Today, her client roster includes prominent figures such as former President George W. Bush and celebrity icons like Mariah Carey. The clientele she serves typically earns over $100 million annually, but India emphasizes that her unique offering lies in the personal touch she provides rather than simply booking luxury experiences.
With over 2,000 connections across the hospitality sector, India has crafted a reputation built on genuine relationships and an understanding of what her clients want. She highlights the importance of empathy and insight into her clients’ desires, often transforming abstract ideas into extraordinary experiences. For example, instead of recommending typical high-profile restaurants, she prefers to offer more distinctive options, famously opting for Single Thread Farms over the renowned French Laundry.
India’s approach focuses on providing authentic experiences rather than just access to luxurious venues. She has hosted unique events like a candlelight dinner in Versailles and brunch on the Arc de Triomphe. Sometimes, her services cater to simpler comforts, as exemplified when she ensured President Bush had his favorite peanut butter and a non-alcoholic beer during his visit to Ethiopia while arranging a welcoming party with local children.
In her view, true luxury lies in the richness of experiences rather than their extravagance. From conversations with cab drivers to interactions with restaurant staff, India prioritizes authentic connections, underscoring a belief that genuine understanding and care are what transform travel into a memorable journey.
This story exemplifies how perseverance and a heartfelt approach towards business can lead to remarkable success, demonstrating the power of personal dedication in the luxury service industry. Jaclyn Sienna India’s journey serves as an inspiration for aspiring entrepreneurs, showcasing that focusing on relationships and authentic experiences can yield fruitful results in even the most competitive markets.