Jaclyn Sienna India launched her luxury travel concierge, Sienna Charles, in 2008, adopting a strategy of “fake it until you make it.” Initially, she faced skepticism, including from her husband, as she received inquiries from potential clients despite having no real clientele at the time.
Fast forward sixteen years, and India has successfully built a notable portfolio that includes high-profile clients such as former President George W. Bush and international celebrities like Mariah Carey. Her services cater to ultra-wealthy individuals who typically earn over $100 million a year, offering them unique experiences that they cannot easily achieve on their own.
India emphasizes that her approach revolves around genuine care. Reflecting on her past as a server for five years, she understands the importance of emotional connection and attention to detail in serving her clients. She has cultivated an extensive network in the hospitality sector, which includes more than 2,000 contacts in the realms of yachts, hotels, and fine dining.
Instead of merely arranging access to luxurious venues, India focuses on curating meaningful experiences tailored to her clients’ desires. She possesses a talent for grasping her clients’ visions quickly and transforming them into reality, even if they lack the resources or creativity to execute these plans themselves.
While she can facilitate access to high-end locations, India prioritizes what her clients will genuinely enjoy. For instance, she doesn’t promote dining at the renowned French Laundry, believing that other options, such as Single Thread Farms, offer richer experiences.
Her bespoke services often create unforgettable moments, such as organizing a candlelit dinner in Versailles or a brunch atop the Arc de Triomphe. She also connects clients with notable figures, arranging breakfasts with the Hermes family and lunches with the Fendi family in Rome.
India recognizes that her clients don’t always seek extravagant experiences. For instance, when arranging President Bush’s trip to Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer, along with the warm welcome of local children donning Texas Rangers caps.
At the core of her business ethos is an appreciation for authentic experiences, blending luxury with genuine human connections. India spends her days engaging in conversations across various social settings to uncover the most interesting and enjoyable options for her clients.