Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with the determination to succeed, even if it meant initially putting on a façade. At the time, despite lacking clients, she would tell callers seeking travel assistance that she was fully booked with high-net-worth clients.
Fast forward sixteen years, and India’s strategy has proven successful. She now counts global figures, including former President George W. Bush and stars like Mariah Carey, among her clients. Her services are tailored for individuals with annual earnings exceeding $100 million, catering to clients who are already accustomed to luxury.
India emphasizes that her services go beyond mere luxury; they focus on genuine care and understanding of her clients’ needs. Drawing on her five years of experience as a server, she has cultivated a “black book” of over 2,000 contacts in the hospitality sector, including elite hotels, yachts, and fine dining establishments. This network allows her to create exclusive travel and dining experiences.
Her unique approach involves deciphering her clients’ desires from brief conversations, then translating them into tailored experiences. While she can secure access to prestigious venues, India prioritizes memorable and meaningful experiences over mere exclusivity.
For instance, while she acknowledges the prestige of dining at French Laundry, she prefers to recommend more novel experiences, such as an exclusive meal at Single Thread Farms. India’s events range from arranging a candlelight dinner in Versailles to brunch atop the Arc de Triomphe.
Additionally, India sometimes addresses simple preferences, like ensuring former President Bush had his favorite comfort foods during a trip to Ethiopia, showcasing her attention to detail and commitment to her clients’ satisfaction. She believes in offering authentic experiences, understanding that luxury encompasses more than just upscale settings; it also includes genuine moments that resonate with her clients.