Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with a philosophy of “fake it till you make it.” Initially, she faced skepticism from her husband as she took calls from potential clients interested in trips she had no actual bookings for. However, her perseverance has paid off, and she now serves high-profile clients, including former President George W. Bush and celebrities like Mariah Carey. Her clientele consists of individuals with annual incomes exceeding $100 million.
India emphasizes the importance of caring and personal connection in her services. With a background as a server for five years, she understands what people value and focuses on paying attention to their needs. She maintains a vast network within the hospitality industry, featuring over 2,000 contacts that help her create unique travel and dining experiences.
Her approach involves not only providing access to exclusive venues but ensuring that the experiences are meaningful. India is selective in her recommendations, preferring to suggest experiences she finds genuinely exciting. For instance, while she could easily arrange a reservation at the renowned French Laundry, she believes that a dining experience at Single Thread Farms is more compelling.
India’s unique offerings have included arranging candlelight dinners in Versailles and brunch on the Arc de Triomphe. She also blends meals with encounters with notable personalities, such as organizing breakfast with the Hermes family and lunch with the Fendi family in Rome.
On occasion, her clients seek more straightforward comforts. When Bush visited Ethiopia, she arranged for him to have peanut butter and non-alcoholic beer, ensuring a touch of home. India believes in caring for her clients deeply, engaging with everyone from cab drivers to restaurant staff to discover authentic experiences beyond mere luxury.