Jaclyn Sienna India launched her luxury travel concierge, Sienna Charles, in 2008 with the mindset of “faking it until making it.” Initially, she fielded inquiries from potential clients about trips to destinations like Disney and New Jersey, despite lacking actual customers. Today, 16 years later, India has established an impressive roster that includes global leaders and celebrities such as former President George W. Bush and singer Mariah Carey. Her clientele consists of individuals earning over $100 million annually—those who seemingly have access to everything.
India emphasizes the significance of genuine care and emotional intelligence in her services. Having worked as a server before starting her business, she believes understanding people’s needs is crucial to her success. Sienna Charles is backed by a robust network of over 2,000 connections within the hospitality sector, encompassing yachts, hotels, and fine dining establishments. This extensive network allows her to curate extraordinary travel and dining experiences tailored to her clients’ desires.
According to India, clients often have a vision for their experiences but require her expertise to bring those ideas to life. She focuses on understanding their aspirations and creatively fulfilling them. While luxury is important, India prioritizes authentic and meaningful encounters over simply glamorous venues. For example, she prefers to recommend unique dining experiences over well-known high-end options, highlighting the more intriguing offerings at establishments like Single Thread Farms instead of the renowned French Laundry.
Her bespoke services have created memorable encounters, such as a candlelight dinner at Versailles and brunch atop the Arc de Triomphe. India also strives to combine exquisite meals with opportunities to meet influential figures, arranging breakfasts and lunches with prominent families like those of Hermes and Fendi.
Sometimes, her clients appreciate simple comforts. During a trip to Ethiopia, for instance, she ensured that former President Bush had familiar food options, like peanut butter and non-alcoholic beer, and made certain his arrival was memorable with a warm welcome from local children.
Ultimately, India’s dedication to her clients goes beyond the luxury experience. She aims to provide authentic moments that reflect the true richness of the world, demonstrating that for her clients, it’s not just about opulence, but meaningful experiences.