Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with a bold strategy to present an air of success even while starting from scratch. At that time, she often found herself turning away inquiries from potential clients, claiming that her services were in high demand and fully booked. Her approach was a gamble aimed at establishing credibility.
Fast forward sixteen years, and her venture has flourished, attracting high-profile clients including former President George W. Bush and celebrities like Mariah Carey. Now, she caters to an elite clientele, each earning over $100 million annually, and her offerings extend beyond the ordinary.
India believes it is her attentive care and heartfelt service that sets her apart from others in her field. Drawing from her experience as a server, she recognizes what make people truly tick and emphasizes the importance of genuine connection and understanding.
Sienna Charles boasts an extensive network of over 2,000 contacts within the hospitality sector, enabling India to craft unique travel and dining experiences tailored to her clients’ wishes. She listens closely to their desires and envisions ways to bring them to life, offering insights that go beyond mere luxury.
India prioritizes delivering meaningful experiences over just high-profile venues. For instance, she opts not to promote the well-known French Laundry in Napa, feeling other culinary experiences, like Single Thread Farms, offer more interest. Her bespoke arrangements often include unforgettable events, such as candlelight dinners in Versailles or brunch on the Arc de Triomphe.
In addition to luxurious outings, India also arranges more personal touches for her clients. When President Bush visited Ethiopia, she ensured his stay included familiar comforts like peanut butter and non-alcoholic beer, alongside local children wearing Texas Rangers caps to welcome him.
Her commitment to her clients is driven by a belief in the value of authenticity and deep connections. India interacts with people across her day, from cab drivers to restaurant staff, to curate extraordinary options for her clients, demonstrating that the essence of travel goes far beyond just luxury.