When Jaclyn Sienna India launched Sienna Charles, her luxury travel concierge service, in 2008, she was committed to the idea of projecting success. Initially, her husband doubted her business acumen as they received inquiries from potential clients who had read about her services, despite the reality that she had no actual clients at the time.
Fast forward sixteen years, and India’s perseverance has led her to a client roster that includes prominent figures such as former President George W. Bush and celebrities like Mariah Carey. Her clientele consists of high-net-worth individuals who earn over $100 million annually, individuals who seemingly have access to everything. However, what India offers is a blend of personal touch and unique access that truly sets her services apart.
India emphasizes that while her clients hold significant influence and connections, it’s the genuine care and attention that she provides that makes a real difference. Drawing from her experience as a server, she understands the importance of empathy and personalized service in catering to her clients’ needs.
Sienna Charles features a vast network of over 2,000 contacts within the hospitality realm, including luxury hotels, exclusive restaurants, and private yacht services. This network allows India to craft bespoke travel experiences that cater to the specific desires of her clients.
Rather than focusing solely on lavish venues, India prioritizes meaningful experiences. For instance, she chooses not to promote popular spots like the French Laundry, instead favoring unique dining experiences that align with her clients’ interests, such as her preference for Single Thread Farms in Napa.
Her offerings tend to be exclusive and memorable, including arrangements like a candlelight dinner in Versailles and brunch on the Arc de Triomphe. Additionally, India often pairs meals with significant personalities, such as organizing breakfasts with the Hermes family and lunches with the Fendi family in Rome.
However, her services are not always about extravagance. In ensuring comfort for Bush during his trip to Ethiopia, she arranged for familiar items such as peanut butter and non-alcoholic beer, complementing his welcome with local children donned in Texas Rangers hats.
India’s dedication to understanding her clients’ diverse needs drives her to interact with everyone around her, from drivers to restaurant staff, in pursuit of authentic experiences that extend beyond luxury. Her approach illustrates that the essence of travel lies not just in opulence, but in genuinely enriching encounters.