Jaclyn Sienna India established her travel concierge service, Sienna Charles, in 2008 with a keen resolve to project confidence in her new business. In the early days, she faced skepticism from her husband as she handled inquiries from potential clients, despite having no actual clientele at the time. She often turned away requests, claiming her services were fully booked by high-net-worth individuals.
Fast forward sixteen years, and India’s approach has yielded impressive results. Her client list includes prominent figures such as former President George W. Bush and celebrities like Mariah Carey. Sienna Charles caters to clients earning over $100 million annually, providing exclusive services that go beyond standard offerings.
India emphasizes that while her clients are influential and well-connected, success often hinges on genuine care and understanding. Having worked as a server for five years, she considers customer service fundamentals vital. Her extensive network in the hospitality industry—comprising over 2,000 contacts—allows her to create bespoke travel and dining experiences for her clients.
She understands her clients’ desires, often grasping their vision with just a few words. Her aim extends beyond securing reservations at prestigious establishments; she prioritizes ensuring that every experience is meaningful. For instance, she chooses not to promote well-known but conventional venues, like the three-Michelin star French Laundry, in favor of more unique options like Single Thread Farms.
India specializes in offering rare and personalized experiences, such as organizing a candlelight dinner at the Palace of Versailles or a brunch on the Arc de Triomphe. She also facilitates opportunities for clients to meet notable personalities, having organized meals with prominent families in the luxury fashion industry.
At times, her clients’ requests may be more down-to-earth. When Bush visited Ethiopia, India provided familiar items from home, such as peanut butter and non-alcoholic beer, and arranged a warm welcome featuring local children in Texas Rangers caps.
India’s dedication to her clients is evident in her daily interactions, which help her uncover authentic experiences in various locales. She believes that true luxury encompasses more than just extravagance; it involves delivering genuine and enriching experiences that resonate deeply with her clients.