Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with the aim of creating a high-end travel experience, even before she had a solid client base. Initially facing skepticism from her husband, she would often decline potential inquiries by claiming her services were fully booked, despite having no clients at the time.
Fast forward sixteen years, and India’s strategy has borne fruit, as she now caters to high-profile clients, including global leaders and celebrities such as Mariah Carey. Her clientele comprises individuals with annual earnings exceeding $100 million, who seemingly have access to everything. However, India emphasizes that her value lies not in exclusive access, but in the care and personalization she offers.
With over 2,000 connections in the hospitality sector, including luxury hotels and fine dining establishments, India excels in crafting unique travel and dining experiences for her clients. She believes that while her clients possess influence, what they truly need is a heartfelt approach to achieving their desires. By understanding their visions through brief conversations, she ensures these visions come to life.
India doesn’t solely aim to secure reservations at renowned establishments; instead, she assesses the genuine value of experiences. For instance, she chooses not to promote the highly-regarded French Laundry, deeming it less exciting than establishments like Single Thread Farms. Her priority is to provide clients with memorable and worthwhile experiences.
Her notable arrangements have included intimate dinners in extraordinary locations, such as a candlelit meal in Versailles or brunch atop the Arc de Triomphe. India also strives to connect her clients with influential personalities, having organized meals with notable families in the fashion industry.
Sometimes, the requests can be simpler, as seen when she accommodated former President George W. Bush during his trip to Ethiopia by providing familiar comforts like peanut butter and non-alcoholic beer, and arranging welcoming gestures from local children.
Ultimately, India is committed to curating authentic experiences that extend beyond mere luxury, as she believes the richness of travel lies in connections and genuine moments. She takes the time to engage with everyone from taxi drivers to restaurant staff to craft the most enriching experiences for her clients.