Jaclyn Sienna India established Sienna Charles, her boutique travel concierge service, in 2008 with a strategy to project success before achieving it.
Initially facing skepticism from her husband, who doubted her endeavors as she received inquiries from people expressing interest in travel services, India often found herself saying they were too busy and fully booked, despite having no clients at the time.
Fast forward sixteen years, and her strategy has proven effective. India now caters to an exclusive clientele, including notable figures such as former President George W. Bush and celebrities like Mariah Carey, all of whom earn more than $100 million annually. So, what unique offerings does India provide to her established clients?
India emphasizes the importance of genuine care over mere connections. Although her clients hold substantial power and networks, she believes that successful connections come from heartfelt service. With a background as a server, she appreciates what truly resonates with people, focusing on their needs and preferences.
Sienna Charles maintains a comprehensive network of over 2,000 relationships in the hospitality sector, encompassing luxury yachts, hotels, and fine dining establishments. This network allows India to craft distinctive travel and dining experiences tailored specifically for her clients.
“Clients articulate their goals, but they often lack the resources, time, or creativity to realize them,” India explained. Her ability to grasp their visions succinctly and execute them has become one of her greatest assets.
While ensuring that her clients enjoy privileged access to exclusive venues, India prioritizes genuine experiences over glamour. For instance, she opts not to promote high-profile restaurants if she doesn’t find them appealing; instead, she prefers lesser-known gems that offer more authentic dining experiences.
India’s unique offerings often include one-of-a-kind events, such as a candlelit dinner in Versailles or brunch on the Arc de Triomphe. She frequently incorporates opportunities for her clients to meet influential figures, like arranging meals with prominent families in the fashion industry.
However, some requests are more straightforward. When Bush visited Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer, while also arranging for local children to greet him in Texas Rangers caps.
India passionately highlights her commitment to her clients, explaining that she engages with diverse individuals throughout her day to discover the most intriguing offerings. Her approach emphasizes that true experiences encompass more than just luxury; they involve authenticity and meaningful connections.