Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with a vision to succeed despite initial struggles. Back then, she would tell potential clients that her services were fully booked, even though she had no clients at all.
Fast forward sixteen years, and India’s strategy has yielded significant results. She now counts a number of global leaders, including former President George W. Bush, and celebrities like Mariah Carey among her clientele, all of whom earn over $100 million annually.
India believes that the secret to her success lies in her genuine care for clients. She explains, “My clients are way more powerful than me, they know so many people. But that’s not what gets things done. It’s care. It’s leading from the heart.” With a background as a server, she understands the importance of attentiveness and emotional connection.
Sienna Charles has cultivated a vast network, with over 2,000 contacts in the hospitality sector, from luxury hotels to high-end restaurants and yacht services. This extensive network allows her to curate unique travel and dining experiences that cater specifically to her clients’ visions.
India focuses on creating meaningful experiences rather than just providing access to the most prestigious venues. For example, she does not recommend the renowned French Laundry in Napa, opting instead for what she considers more intriguing options like Single Thread Farms.
Her offerings often include extraordinary events, such as a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. Additionally, India aims to incorporate personal touches that resonate with her clients, exemplified by her efforts to provide George W. Bush with comforts from home during his travels.
Ultimately, India is dedicated to delivering authentic experiences, emphasizing that luxury is not limited to opulence but includes genuine and personal connections. She engages with everyone from cab drivers to restaurant staff to ensure she presents her clients with the most enriching options available.