Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a strategy of projecting success even before it was a reality. Initially, India faced skepticism from her husband as she handled calls from prospective clients interested in travel arrangements, despite having no actual clientele at the time.
Fast forward to today, India’s perseverance has led her to cater to notable figures including former President George W. Bush and celebrities like Mariah Carey. Her clients are predominantly high-net-worth individuals earning over $100 million annually, requiring a unique touch that regular travel services cannot provide.
India emphasizes the importance of care and personal connection in her business. Drawing from her experience as a server, she believes that understanding human needs is crucial. She has cultivated an extensive network within the hospitality sector, boasting a “black book” of over 2,000 contacts ranging from yachts to luxury hotels and restaurants.
Her approach is to help clients articulate their travel aspirations, often translating vague ideas into extraordinary experiences. For instance, while she acknowledges the allure of well-known establishments like French Laundry, she opts to direct clients to less mainstream but equally exquisite venues, such as Single Thread Farms.
Sienna Charles creates unique moments for clients, from intimate dinners in historic locations like Versailles to brunches on the Arc de Triomphe. India often combines culinary experiences with interactions with influential personalities, having arranged meetings with the Hermes and Fendi families.
In addition to the luxurious experiences, India also addresses more personal preferences. For instance, she catered to Bush’s comforts during a trip to Ethiopia, ensuring he had access to familiar foods and a warm welcome.
Ultimately, India defines her mission as providing authentic experiences that go beyond mere luxury, striving to create memorable moments that resonate on a personal level for her clients.