Jaclyn Sienna India founded her travel concierge service, Sienna Charles, in 2008 with a vision to create a luxurious experience for her clients, despite starting with no clientele. Initially, she often had to project a busy schedule to potential clients, claiming her services were fully booked.
Fast forward sixteen years, and India now caters to high-net-worth individuals, including former President George W. Bush and celebrities like Mariah Carey, targeting those with annual earnings exceeding $100 million. Her approach focuses on understanding her clients’ desires and providing them with unique travel experiences that go beyond what they can achieve on their own.
India emphasizes that her success stems from genuine care and attention, qualities she developed during her five years as a server. With a robust network of over 2,000 contacts in the hospitality industry—including hotels, restaurants, and yacht services—she crafts memorable trips that align with her clients’ visions.
She avoids conventional luxury experiences that don’t resonate with her taste; for example, she does not promote the famed French restaurant French Laundry, believing alternatives like SingleThread Farms offer more intriguing experiences.
Her offerings often include exclusive events, such as candlelight dinners in Versailles or brunches on the Arc de Triomphe. Additionally, she arranges personal encounters with notable figures, such as meals with the Hermes and Fendi families.
Yet, her services can be surprisingly simple at times. When arranging for former President Bush’s visit to Ethiopia, she ensured he had comforts like peanut butter and non-alcoholic beer, along with a warm welcome from local children.
India’s philosophy is centered around delivering authentic experiences rather than just luxurious ones. She believes that the world provides a diverse array of experiences, and her clients value this authenticity.