Jaclyn Sienna India, who founded the luxury travel concierge Sienna Charles in 2008, initially faced skepticism, including from her husband, as she took calls from potential clients while lacking any. Over the past 16 years, her determination has transformed her business, attracting high-profile clients, including former President George W. Bush and celebrities like Mariah Carey. Sienna Charles caters to ultra-wealthy clientele, all of whom earn over $100 million annually.
India emphasizes that while her clients hold significant power and connections, what truly sets her apart is the personal and caring approach she brings to her services. Drawing from her background as a server, she prioritizes understanding the unique needs and desires of her clients. Her extensive network includes over 2,000 contacts in the hospitality sector, allowing her to curate remarkable travel and dining experiences that her clients may not have the time, tools, or access to arrange themselves.
Beyond simply providing access to exclusive venues, India believes in ensuring the overall experience is meaningful. For example, she often declines to book reservations at renowned places if they don’t align with her clients’ excitement, preferring to highlight unique experiences at other locations. Previous events she orchestrated include a candlelit dinner at Versailles and brunch atop the Arc de Triomphe.
Additionally, India values authentic experiences and meaningful social interactions for her clients. She has arranged meals with influential families, such as the Hermes and Fendi clans, to enrich her clients’ experiences. Understanding that some requirements are more straightforward, she once arranged for Bush to enjoy familiar comforts while traveling, including Texas Rangers baseball caps for local children to greet him.
Her commitment goes beyond providing luxury; India strives to create genuine connections and unforgettable moments tailored to her clients’ preferences.