Jaclyn Sienna India founded the boutique travel concierge Sienna Charles in 2008 with a mindset of perseverance and ambition. Despite initial challenges, where she often claimed to be fully booked while having no clients, her approach has now led her to a successful business serving high-net-worth individuals.
Over the past sixteen years, India has transformed her initial approach into a thriving enterprise, catering to a clientele that includes world leaders and celebrities, all of whom earn over $100 million annually. India differentiates her offerings by emphasizing the personal touch and genuine concern for her clients’ needs.
“I have clients who are far more influential than I am, but what truly matters is care and understanding their desires,” she stated. With a background as a server, India believes her experience helps her grasp what clients seek and how to fulfill those desires through thoughtful planning.
Sienna Charles maintains a vast network of over 2,000 contacts within the hospitality industry, allowing India to craft unique and personalized travel and dining experiences. She strives to comprehend her clients’ visions, often translating their ideas into memorable events.
Contrary to popular belief, India prioritizes authenticity over simply securing reservations at renowned venues. For instance, despite the acclaim of the Michelin-starred French Laundry in Napa Valley, she prefers to recommend dining experiences that she personally finds more engaging.
India has organized extraordinary events for her clients, such as a candlelit dinner in Versailles and brunch on the Arc de Triomphe. She frequently pairs meals with opportunities to meet notable personalities, having arranged dining experiences with the Hermes and Fendi families.
Yet, her services also cater to more familiar comforts. For instance, during a trip to Ethiopia, she made sure former President George W. Bush had peanut butter and non-alcoholic beer, along with a warm reception from local children.
India emphasizes her commitment to authenticity, striving to provide her clients with both luxurious and genuine experiences. By engaging with everyone from cab drivers to restaurant staff, she discovers enriching options that reflect the diverse tapestry of the world.