Jaclyn Sienna India established Sienna Charles, her luxury travel concierge service, in 2008, driven by a determination to succeed against the odds. Initially, she had no clients, often telling potential customers that she was fully booked with high-net-worth clients, despite the reality being quite the opposite.
Today, after 16 years, India has built a successful business that serves high-profile clients, including world leaders and celebrities like Mariah Carey, all of whom earn over $100 million annually. Her unique service offers experiences that clients cannot easily replicate on their own.
India emphasizes that while her clients are influential, success in her field comes down to genuine care and understanding. Drawing on her background as a server, she prioritizes building relationships and understanding client desires. Her extensive network in the hospitality sector, including access to yachts, hotels, and elite dining, allows her to create exceptional travel and dining experiences.
Rather than merely providing access to well-known venues, India focuses on curating meaningful experiences. She often declines to promote widely-known restaurants, preferring to recommend places that offer more unique and engaging experiences.
Her approach frequently results in one-of-a-kind events for her clients, such as a candlelit dinner at Versailles or brunch atop the Arc de Triomphe. Additionally, she arranges opportunities for clients to connect with influential personalities, featuring meals with notable families in the fashion industry.
Sometimes, her clients have simpler requests. For example, when former President George W. Bush visited Ethiopia, India ensured he had familiar comforts, including peanut butter and non-alcoholic beer, alongside a warm welcome from local children.
India’s mission is to provide her clients with authentic experiences, demonstrating her belief that luxury is not just about extravagance but also about genuine connections and memorable moments. She engages daily with everyone from cab drivers to restaurant staff to discover unique options for her clients, reflecting her passion for authentic and enriching experiences.