Jaclyn Sienna India founded Sienna Charles, a luxury travel concierge, in 2008 with a vision to create exceptional experiences for high-net-worth individuals. Initially, she faced challenges, pretending to have clients while actually starting from scratch. However, her determination has paid off significantly over the years.
Now, Sienna Charles caters to a prestigious clientele that includes world leaders like former President George W. Bush and celebrities like Mariah Carey. Her clients are those earning over $100 million a year, yet she offers them something they cannot easily acquire on their own: a heartfelt, personalized approach to travel planning.
India’s philosophy centers around understanding her clients’ desires and crafting unique experiences tailored to their needs. She emphasizes that care and attention are crucial in her business. Her extensive “black book” of more than 2,000 contacts within the hospitality industry allows her to deliver exclusive travel and dining experiences that are truly one-of-a-kind.
For instance, rather than just booking a table at a renowned restaurant, India ensures her clients have meaningful experiences, such as a candlelight dinner in Versailles or brunch on the Arc de Triomphe. Notably, she takes time to curate experiences that are authentic and memorable, even arranging comforts of home for clients traveling abroad.
India believes that luxury is not just about opulence; it’s about the quality and authenticity of experiences. Her approach is refreshing in an industry often focused solely on lavish offerings, ensuring that her clients receive a thoughtful and genuine service.
In summary, Jaclyn Sienna India has built a successful business by understanding the true essence of luxury travel. By focusing on personalized care and unique experiences, she provides significant value to her clients. As the industry evolves, her customer-centric approach may serve as a model for others in luxury service sectors, demonstrating that authenticity and connection can be as valuable as prestige and exclusivity.