Jaclyn Sienna India established Sienna Charles, her luxury travel concierge service, in 2008, with a determination to project success even before it materialized. Initially, she faced skepticism, including from her husband, as she would receive inquiries about travel while not having any clients to serve.
Fast forward sixteen years, India has built a remarkable clientele that includes high-profile figures, such as former President George W. Bush and celebrities like Mariah Carey. Her company caters exclusively to clients with annual incomes exceeding $100 million, providing exceptional service to those who seemingly have it all. What sets India apart is her genuine care for her clients and her ability to foster deep connections within the hospitality industry to curate unique travel experiences.
India emphasizes that despite her clients’ vast power and connections, it’s the personal touch and attentive care that truly make a difference. Drawing on her background as a server, she skillfully understands the nuances of customer needs and preferences. Her extensive network includes over 2,000 contacts within the hospitality sector, including access to upscale yachts, hotels, and restaurants, enabling her to create bespoke experiences.
When clients articulate their travel aspirations, India prides herself on understanding their vision and translating it into reality. She aims not just to provide access to extravagant venues but to ensure that the entire experience is meaningful and engaging. For example, she opts not to recommend the renowned French Laundry restaurant in Napa, instead favoring what she sees as more intriguing culinary experiences elsewhere.
India is known for arranging unforgettable events, such as candlelight dinners at Versailles and brunch on the Arc de Triomphe. She also strategically pairs meals with encounters with notable personalities, having arranged breakfast with members of the Hermes family and lunch with the Fendi family in Rome.
However, her services aren’t solely about luxury; sometimes, her clients have simpler needs, like when she ensured Bush had peanut butter and non-alcoholic beer during his trip to Ethiopia, satisfying a touch of home. Her philosophy centers on authenticity, as she actively engages with a variety of people—from cab drivers to restaurant staff—to uncover the best local experiences for her clients. She believes that the richness of travel lies not only in luxury but in genuine experiences that resonate deeply.