Jaclyn Sienna India launched her luxury travel concierge business, Sienna Charles, in 2008 with the intention of creating a reputation for herself before she had any clients. Initially, she fabricated a busy schedule, claiming to be fully booked, despite not having any clients at the time. Fast forward sixteen years, and her strategy has proved successful, with clients including former President George W. Bush and celebrities such as Mariah Carey.
Her exclusive service caters to individuals who earn over $100 million a year, individuals who can secure nearly anything on their own. So, what distinguishes India’s offerings? She emphasizes the importance of genuine care and a personal touch. Drawing from her previous experience as a server, she understands the nuances of client preferences and prioritizes attention to detail.
Sienna Charles maintains a network of more than 2,000 connections within the hospitality industry, including yachting, upscale hotels, and fine dining establishments. This extensive relationship management enables India to craft exceptional travel experiences tailored to her clients’ desires.
India believes that her role is to interpret her clients’ visions, many of which they may not have the resources or creativity to achieve on their own. She aims to ensure that the experiences are not just glamorous but genuinely meaningful. For instance, while some might consider dining at the renowned French Laundry in Napa Valley a highlight, she prefers to recommend less mainstream options, such as Single Thread Farms, which she finds more exciting.
Her services often result in unique occasions, like arranging a candlelight dinner at Versailles or a brunch on the Arc de Triomphe. Additionally, she has facilitated meetings with prominent personalities, including breakfasts with the Hermes family and lunches with the Fendi family in Rome.
Sometimes, her clients seek simpler comforts. For instance, when Bush visited Ethiopia, India made sure he had familiar items such as peanut butter and non-alcoholic beer, while also arranging for local children to greet him wearing Texas Rangers baseball caps.
India is dedicated to providing authentic experiences for her clients, advocating that luxury is not limited to extravagance. She engages with everyone, from cab drivers to restaurant staff, to uncover the most interesting opportunities for her clients.