When Jaclyn Sienna India established her luxury travel concierge, Sienna Charles, in 2008, she was committed to projecting success even before it was reality.
In the early days, India faced skepticism from her husband as she fielded inquiries from potential clients interested in trips to Disney or weekend getaways. Despite her claims of being fully booked with high-net-worth clients, she had yet to secure any.
Fast forward sixteen years, and India’s strategy has proven effective. Her clientele now includes notable figures such as former President George W. Bush and celebrities like Mariah Carey. She primarily serves individuals who earn over $100 million annually, providing them services that go beyond what they can arrange themselves.
India emphasizes the importance of genuine connection and care over mere networking in achieving her clients’ desires. With a background as a server, she has honed her understanding of people’s needs and the significance of attentive service.
Sienna Charles is renowned for its extensive network, boasting over 2,000 connections within the hospitality sector, including luxury yachts, hotels, and fine dining establishments. This foundation allows India to curate extraordinary travel and dining experiences tailored to her clients’ unique visions.
While India can facilitate access to exclusive venues, she prioritizes meaningful experiences over mere luxury. For instance, she opted not to offer reservations at the famous French Laundry restaurant, considering it less exciting compared to alternatives like Single Thread Farms.
India’s work involves crafting unique events, such as a candlelight dinner in Versailles and a brunch on the Arc de Triomphe. She also frequently arranges meetings with influential figures, including breakfast with the Hermes family and lunch with the Fendi family in Rome.
However, her approach also accommodates simpler requests. For instance, when Bush visited Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer, while children greeted him wearing Texas Rangers caps.
India’s commitment to her clients revolves around authentic experiences. She engages with everyone she encounters throughout her day, from cab drivers to restaurant staff, to discover the most unique options available. She believes that the world of luxury encompasses a broad spectrum of experiences, emphasizing the value of authenticity in her services.