Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with the belief that she could succeed by projecting confidence, even when starting from scratch. Initially, she faced skepticism, including from her husband, as she fielded inquiries about travel services without any clients to deliver them.
Now, 16 years later, India has built a noteworthy client list that includes international leaders and celebrities such as former President George W. Bush and Mariah Carey. Her clientele typically earns over $100 million annually, which raises the question of what unique offerings Sienna Charles provides beyond the capabilities of these well-connected individuals.
India emphasizes the importance of care and personalization in her service. With a background as a server, she understands the nuances of client interaction and values the human connection in fostering loyalty and satisfaction. Her extensive network includes over 2,000 contacts in the hospitality sector, enabling her to create tailored travel experiences.
Her approach involves listening to clients’ goals and translating their visions into reality, often uncovering opportunities they might not have considered. Rather than focusing solely on extravagant venues, India prioritizes meaningful experiences that resonate with her clients. For instance, she has opted to forgo reservations at well-known restaurants in favor of lesser-known but more intriguing options.
Sienna Charles is known for its unique and memorable events, such as organizing a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. India also finds ways to blend exclusive dining with encounters with influential figures, arranging meals with notable families from renowned brands.
On occasion, her services extend to offering simpler comforts. For example, when Bush visited Ethiopia, she made sure he had his preferred snacks and was welcomed by local children wearing Texas Rangers caps.
At the core of her business philosophy is a genuine commitment to her clients’ well-being. India dedicates herself to discovering authentic experiences beyond mere luxury, engaging with a wide range of people to enrich her clients’ travels.