Jaclyn Sienna India, who established her luxury travel concierge service Sienna Charles in 2008, has transformed her initial ambitions into a successful enterprise over the past sixteen years. Back in the early days, she faced skepticism, especially from her husband, as she fielded inquiries from potential clients while having no actual customers.
Today, her clientele includes notable figures such as former President George W. Bush and celebrities like Mariah Carey. She caters to high-net-worth individuals who earn over $100 million annually. With such exclusive clients, one might wonder what unique services Sienna Charles offers that they cannot arrange themselves.
India emphasizes the importance of genuine care and understanding in her approach. Drawing on her five years of experience as a server, she believes in paying attention and prioritizing her clients’ needs. Her extensive network includes over 2,000 relationships within the hospitality sector, which allows her to create customized travel and dining experiences.
Through her interactions, India captures her clients’ visions and translates them into reality, offering solutions they often lack access to. She aims not just to provide luxury experiences but to ensure they are meaningful and memorable. For instance, although she could easily secure a reservation at the renowned three-Michelin-star restaurant French Laundry, she prefers to recommend what she finds more interesting, like Single Thread Farms.
Her services often feature unique events, such as organizing a candlelit dinner in Versailles or brunch on the Arc de Triomphe. Additionally, she arranges meals with influential personalities, including family members from luxury brands like Hermes and Fendi.
Moreover, she recognizes that her clients sometimes desire more straightforward comforts, as demonstrated by her attention to former President Bush’s preferences during his trip to Ethiopia, where she ensured he had peanut butter and non-alcoholic beer, along with a warm welcome from local children in Texas Rangers caps.
Ultimately, India’s philosophy centers on her genuine care for people and the belief that meaningful experiences extend beyond luxury. She strives to uncover authentic options for her clients, crafting personalized journeys that reflect their desires and needs.