Jaclyn Sienna India started her luxury travel concierge service, Sienna Charles, in 2008 with a vision to succeed, despite having no initial clients. She recalls how her husband doubted her when she would receive inquiries from potential clients, claiming they were fully booked. Fast forward sixteen years, and India now has an impressive roster of high-profile clients, including former President George W. Bush and celebrities like Mariah Carey.
Her clientele typically comprises individuals with annual incomes exceeding $100 million, who often have access to the finest experiences. Yet, India believes that her unique approach sets her apart in serving them. “My clients are more powerful than me; they have connections. But what I provide is care and genuine attention,” she explained. Drawing on her experience as a server, she emphasizes understanding her clients’ needs and delivering on those.
Sienna Charles features an extensive network within the hospitality sector, boasting over 2,000 industry contacts. This network allows India to curate exclusive travel and dining experiences that fulfill her clients’ visions, often just hinted at in a few words.
While many might expect exclusivity, India prioritizes authentic and meaningful experiences over just luxurious venues. For instance, she opts not to recommend the renowned French Laundry in Napa, instead favoring what she considers more interesting options like Single Thread Farms.
Her services often provide unparalleled experiences, such as organizing a candlelit dinner at Versailles or brunch on the Arc de Triomphe. India also values the personal touch, having arranged meals with influential figures, including the Hermes and Fendi families.
Sometimes, simplicity is key. For Bush’s trip to Ethiopia, she ensured he had comforting items from home, like peanut butter and non-alcoholic beer, while being welcomed by local children wearing Texas Rangers caps.
India’s philosophy underscores a commitment to understanding the diverse aspects of the world, believing that luxury is not just about lavishness but also includes authentic and enriching experiences.