In 2008, Jaclyn Sienna India launched Sienna Charles, a boutique travel concierge, driven by the philosophy of “fake it till you make it.” Initially, she faced skepticism, even from her husband, as she received calls from prospective clients expressing interest in travel services she could not fulfill.
Fast forward sixteen years, Sienna Charles has established a prestigious clientele including global leaders and celebrities, such as former President George W. Bush and Mariah Carey. India’s services cater to individuals with annual earnings exceeding $100 million, individuals who seemingly possess everything. So, what differentiates her offerings?
India emphasizes that despite her clients’ immense power and connections, success is rooted in genuine care and attention. Drawing on her experience as a server for five years, she understands the intricacies of human behavior and prioritizes her clients’ needs.
With an extensive “black book” of over 2,000 contacts in the hospitality sector—ranging from yachts to high-end restaurants—India leverages these relationships to craft extraordinary travel and dining experiences. She adeptly interprets her clients’ desires and transforms them into unique offerings.
India is not fixated solely on opulent venues; she curates experiences that resonate more profoundly with her clients’ interests. For instance, she opts not to promote the renowned French Laundry restaurant, favoring instead the innovative cuisine at Single Thread Farms nearby.
Her approach focuses on individualized experiences rather than mere luxury; one highlight included arranging a candlelight dinner in Versailles and another saw a client enjoying brunch atop the Arc de Triomphe.
In addition to sumptuous meals, India connects her clients with notable personalities. Past arrangements have included breakfast with the Hermes family and lunch with the Fendi family in Rome.
Sometimes, her clients’ needs lean towards the simpler side. During a trip to Ethiopia, she ensured that Bush had familiar comforts like peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers baseball caps.
“I genuinely care about people,” India states, explaining that her daily interactions range from cab drivers to restaurant staff in pursuit of unique options for her clients. She emphasizes that the world of travel encompasses more than luxury; it is about authentic experiences that resonate on a personal level.