Jaclyn Sienna India launched her luxury travel concierge, Sienna Charles, in 2008 with the intention of “faking it until making it.” Initially, she faced skepticism from her husband, as she fielded inquiries from potential clients while having no actual clientele to speak of. Fast forward sixteen years, India has successfully built a notable roster of clients, which now includes prominent figures such as former President George W. Bush and celebrities like Mariah Carey. Her services cater to ultra-high-net-worth individuals who earn over $100 million annually.
India emphasizes that what sets her services apart is not just the access to exclusive venues but a genuine connection and care for her clients. Drawing on her experience as a server, she understands the nuances of customer service and the importance of attentiveness.
Sienna Charles features an extensive network of over 2,000 connections in the hospitality sector, enabling India to curate unique travel and dining experiences tailored to her clients’ desires. While some clients may have specific high-end requests, India prefers to focus on authenticity rather than extravagance. For example, she has opted not to promote the acclaimed French Laundry restaurant, instead favoring the more innovative Single Thread Farms.
Her concierge services often translate into extraordinary experiences, such as organizing a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. Additionally, she arranges meals with well-known personalities, including members of the Hermes and Fendi families.
At times, her approach can be more personal, such as when she ensured President Bush had familiar comforts during a trip to Ethiopia, providing peanut butter and non-alcoholic beer, alongside a warm welcome from local children in Texas Rangers caps.
India’s philosophy extends beyond luxury, emphasizing the importance of authentic experiences that resonate with her clients’ personal interests and stories. By engaging with various individuals she encounters, from cab drivers to restaurant staff, she strives to discover the most unique and genuine options for her clientele.