Jaclyn Sienna India launched her luxury travel concierge, Sienna Charles, in 2008 with a strategy of projecting success before achieving it. Initially, she concocted stories of being fully booked with high-profile clients, despite starting without any.
Over the past 16 years, her gamble has paid off significantly, as she now counts numerous influential figures such as former President George W. Bush and celebrities like Mariah Carey among her clientele, all of whom possess assets exceeding $100 million. India differentiates her services by providing more than just basic arrangements; she focuses on creating meaningful experiences for her clients who have access to exclusive venues but often lack the creativity and time to curate extraordinary experiences themselves.
India emphasizes the importance of genuine care in her work, drawing from her past experience as a server to understand and cater to client needs. Her extensive network, comprised of over 2,000 connections within the hospitality sector, allows her to facilitate extraordinary travel and dining encounters. For example, she avoids offering what she considers overrated options like the three-Michelin-star French Laundry, instead suggesting unique alternatives like Single Thread Farms, which she finds more engaging.
Her commitment to personalizing experiences results in memorable events, including a candlelight dinner at Versailles and brunch atop the Arc de Triomphe. India further enriches these occasions by coordinating meals with influential figures, such as arranging breakfasts with the Hermes family and lunches with the Fendi family.
In some cases, the desires of her clients may lean towards the simpler things, as evidenced by her attention to detail when arranging comfort items for Bush during his travels, ensuring he had peanut butter and non-alcoholic beer in Ethiopia, alongside a warm welcome from local children wearing Texas Rangers caps.
India’s holistic approach to luxury travel emphasizes the significance of authenticity and genuine experiences, ensuring that her clients enjoy more than just lavish indulgences.