Jaclyn Sienna India founded her boutique travel concierge, Sienna Charles, in 2008 with a strategy focused on projecting success while gradually building her business. Initially, she fielded inquiries from potential clients while admitting to having no actual customers at the time, leading to skepticism from her husband. Fast forward 16 years, and India’s tactics have paid off, with a roster that includes notable figures like former President George W. Bush and celebrities such as Mariah Carey. Her services cater exclusively to clients earning over $100 million annually, a demographic that often has unlimited resources.
India provides a unique value proposition: while her clients are often influential, she emphasizes the importance of genuine care and understanding in her services. Drawing from her experience as a server, she prioritizes connection and attentiveness. Her hospitality “black book,” which includes over 2,000 contacts within the industry, enables her to craft exceptional travel and dining experiences tailored to her clients’ preferences.
She strives to ensure that the experiences offered are meaningful rather than just glamorous. For instance, while she has the capability to secure reservations at renowned restaurants, like the three-Michelin-star French Laundry, she opts instead to recommend what she considers more interesting alternatives. She has orchestrated unique events, such as candlelit dinners in Versailles and brunch on the Arc de Triomphe, often incorporating intimate interactions with notable personalities.
Sometimes, her clients request simpler comforts. For example, she facilitated former President Bush’s request for familiar snacks during a trip to Ethiopia, ensuring his visit was complemented with touches from home. India’s approach is driven by a deep-seated belief in the value of authentic experiences, showcasing her commitment to understanding and enriching the lives of her clients beyond mere luxury.