Jaclyn Sienna India established Sienna Charles, her luxury travel concierge service, in 2008 with the mindset of “faking it till you make it.” Initially, she faced skepticism, even from her husband, as she fielded inquiries from potential clients seeking high-end travel experiences while lacking any actual clientele.
Now, 16 years later, India serves an elite roster of clients, including notable figures like former President George W. Bush and celebrities such as Mariah Carey. Catering to individuals earning over $100 million annually, India focuses on providing them with unique experiences that they can’t easily access on their own.
She emphasizes that her success comes not from her power or connections but from her genuine care and understanding of her clients’ needs. With a background as a server, India has honed her ability to connect with people, recognizing that attentiveness and empathy are crucial in her line of work.
Sienna Charles boasts an extensive network of over 2,000 contacts in the hospitality industry, enabling her to create bespoke travel and dining experiences tailored to her clients’ visions. India is skilled at interpreting clients’ desires and translating them into exclusive, personalized offers.
While some might expect lavish experiences, India prioritizes authentic and meaningful events. For example, she arranged a candlelit dinner in Versailles and brunch atop the Arc de Triomphe for her clientele. She believes in matching exquisite meals with opportunities to meet influential individuals, having arranged interactions with the Hermes and Fendi families.
At times, her clients’ needs are simpler. When Bush visited Ethiopia, she ensured he had familiar comforts, such as peanut butter and non-alcoholic beer, and met a warm welcome from local children wearing Texas Rangers caps.
India underscores her commitment to her clients, emphasizing that luxury is just one aspect of her service. She believes in offering a mix of authentic experiences in her clients’ journeys, derived from her interactions with people from all walks of life.