Jaclyn Sienna India founded her boutique travel concierge, Sienna Charles, in 2008 with a determination to succeed despite having no initial clients. In the beginning, she would receive inquiries from potential clients about vacations, to which she would express that her services were fully booked, even though she was starting out with no customers.
Fast forward sixteen years, and India’s strategy has paid off. She now works with high-profile clients, including world leaders and celebrities. Her clientele mainly comprises individuals who earn over $100 million annually and who are already accustomed to luxury. What distinguishes India’s service is the personal touch and care she extends to her clients.
India emphasizes that the relationships she has built over the years are essential to her success. She maintains a network of over 2,000 contacts within the hospitality sector, allowing her to curate unique travel experiences that would otherwise be out of reach for her clients.
Her approach involves understanding her clients’ aspirations and bringing those visions to life, as she claims to have a knack for grasping their desires quickly. However, her goal is not just to provide access to exclusive locations; she aims to ensure that the experiences are meaningful.
For instance, while she can secure reservations at renowned restaurants like the French Laundry, she often suggests alternatives she finds more interesting, such as Single Thread Farms.
India creates unique moments for her clients, such as arranging a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. She also integrates personal encounters with influential figures into her service, having organized meals with notable families like Hermes and Fendi.
In some cases, her clients’ requests are more straightforward, such as when former President George W. Bush traveled to Ethiopia, where she provided him with familiar comforts like peanut butter and non-alcoholic beer, along with a warm welcome from local children.
India emphasizes a holistic perspective on experiences, stating that her goal is to uncover authentic encounters for her clients rather than merely extravagant ones. She maintains that genuine care for people, from cab drivers to restaurant staff, is imperative in curating interesting options for her clientele.