Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with the ambition of making a name for herself in the industry. Initially, she managed to secure inquiries from potential clients, despite not having any actual customers. She often found herself claiming that she was fully booked with high-net-worth individuals, a statement that was far from the truth.
Fast forward sixteen years, and India’s initial strategy has paid off handsomely. Today, her clientele includes prominent figures such as former President George W. Bush and renowned celebrities like Mariah Carey. India caters to clients who earn more than $100 million annually, individuals who typically have access to virtually any resources. Despite their wealth and influence, India believes her service offers something unique: genuine care and understanding.
“My clients are incredibly powerful and well-connected, but achieving their desires often requires more than just connections,” India noted. “I’ve spent years in the service industry, which has taught me how to understand people’s needs deeply and to show them that I care.”
Sienna Charles is known for its expansive network, boasting over 2,000 relationships within hospitality, covering everything from yachts and luxury hotels to fine dining establishments. These connections allow India to offer bespoke travel and dining experiences that stand out.
“My clients have their visions of what they want but often lack the necessary tools, time, and creativity to realize those ideas,” India said. “I have a knack for capturing that vision quickly and turning it into reality.”
However, India’s focus is not solely on glamorous venues; she aims to create meaningful experiences. She has her own standards for appealing dining options, preferring to highlight remarkable experiences over traditional luxury. For example, she opts not to promote certain high-end restaurants if she feels they do not offer anything particularly exciting.
Her services often involve extraordinary events, such as arranging a candlelit dinner at the Palace of Versailles or brunch atop the Arc de Triomphe. India also aims to combine meals with opportunities to meet influential personalities, having orchestrated gatherings with families connected to top luxury brands.
At times, her clients request simpler comforts, such as when she ensured that Bush had his favorite peanut butter and non-alcoholic beer while visiting Ethiopia, accompanied by local children wearing Texas Rangers caps.
India emphasizes that her approach transcends mere luxury. By engaging with everyone from drivers to restaurant staff, she curates authentic experiences that reflect the diverse world in which we live, proving that her commitment to understanding her clients goes far beyond mere service.